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Trends, Tips, and Inspiration Explored
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The Men’s Underwear Index as an Economic Indicator
TL;DRThe Men’s Underwear Index (MUI) is an unconventional economic indicator that tracks men’s underwear sales to gauge consumer confidence and economic trends. Popularized by Alan Greenspan, it reflects how spending on basic items like underwear changes during economic downturns and recoveries. Though not foolproof, the MUI has accurately mirrored major events like the Great Recession and COVID-19, offering insights into consumer behavior and the broader economy. At first…
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Here is Why Email Marketing is Not Dead in 2019 and Beyond
Have you heard people say that email marketing is dead? There’s a good chance you hear this regularly if you work in marketing and sales, as many people like to say that this kind of marketing is over. Just a few years ago, using promotional newsletters and other forms of marketing emails was a…
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Learn From These Marketing Automation Fails
In business, we tend to reach towards anything with the word automation in it like it’s the holy grail. We’re privileged in that we now have endless methods of making work easier, and automation is one. By incorporating processes like these, you can save on employment and workload. You can also…
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Fundamentals of a Great Startup Marketing Plan
Every startup needs a great marketing plan to help it get off the ground. When you launch a new business, you need to find effective ways of promoting it, while also keeping your budget low. If you're starting with an unknown brand, getting your message out there can be tough. Instead of just…
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Manufacturer Marketing Strategies to Consider
There’s a common belief amongst manufacturers that they have no need for an online presence. Their customers are all businesses that need someone local, why would they go online when you’re right there? Some who believe this may be right, depending on their location and niche. But they’re only…
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Benefits of Live Video Streaming to Boost Your Business
There are now so many businesses using live video streaming to increase their audience and improve income streams these days. Are you one of them? If not, it is time to think about starting to utilize video in your marketing methods. In fact, video isn’t just restricted to marketing anymore. As…
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Top 10 Content Marketing Tips for 2019
Keeping your brand relevant as trends change can be very difficult, but with new content marketing strategies, you will have everything you need to grow and develop. It’s no joke that content marketing is a powerful resource for attracting new customers and widening your audience demographic. Even…