Blog
Trends, Tips, and Inspiration Explored
Dive into captivating articles, expert advice, and thought-provoking content. Stay current with trends, get actionable tips, and find inspiration. Join our passionate community at Unleashing Insights.
0 Comments8 Minutes
Ancient Egypt & the Origins of Advertising
TL;DRAdvertising has roots stretching back to ancient Egypt, where merchants used papyrus to broadcast sales messages, setting the stage for the art of persuasion we know today. These early ads employed visuals and persuasive language to capture attention—techniques that have evolved but remain central to modern advertising strategies. Reflecting on ancient methods offers valuable insights into the essence of effective advertising: captivating and influencing an audience, a principle that holds…
0 Comments8 Minutes
Incredible Odds: Surviving a Plane Crash Vs. Clicking a Banner Ad
TL;DRBanner ads have become remarkably ineffective, with click-through rates so low that you’re statistically more likely to survive a plane crash than click on one. This blog examines the decline of banner ads due to “banner blindness,” irrelevance, and trust issues, suggesting alternatives like…
0 Comments9 Minutes
How Diaper Production Can Indicate Population and Economy
Diapers are a staple product in households with young children, but their production and sales trends can also serve as a unique lens to examine a country's population and economic health. In this comprehensive blog post, we will explore the concept of the "diaper indicator" and how it can provide…
0 Comments14 Minutes
5 Digital Marketing Strategies That Actually Work
Are you seeking tactics to make your business outshine the competition through digital marketing? With so many different tactics available, knowing which ones are right for you can be challenging. From social media marketing and content creation to search engine optimization (SEO) and email…
0 Comments8 Minutes
Leveraging Competitor Technology for Your Benefit
The tech industry is often envisioned as a battleground, with powerful entities vying for market dominance. While competition certainly drives innovation, there's another less-acknowledged aspect to the tech world—interdependence. Brands, even those as big as Apple, often rely on technologies and…
0 Comments11 Minutes
In-House Marketing Vs. Agencies Vs. Freelancers
Are you trying to decide between in-house marketing, agencies, and freelancers for your business? It's a difficult decision, as each option has advantages and disadvantages that must be weighed carefully. In this blog post, we'll explore those differences and provide tips on choosing the most…
0 Comments8 Minutes
Transformational Market Research in the Mid-20th Century: The Cases of Procter & Gamble and Nielsen
The mid-20th century marked an epochal shift in business operations, particularly in the field of marketing. Key companies like Procter & Gamble (P&G) and Nielsen pioneered scientific market research methods, fundamentally transforming how companies understand and interact with their…