Advertising

We don't publish a floor, because the right number depends on what a lead is worth to you. The rule is that we don't run spend below the point where a test can read. So the first step is an economics check. If the math doesn't support paid yet, we say so and you keep the budget. If it does, the account gets built to measure from day one.

In dollars, monthly, with the weekly work visible underneath. Before anything goes live we set up conversion tracking on calls, forms, and revenue, built to survive an audit. Every week we make trades in the account and log what changed and why. Every month you get a return review: dollars in beside dollars out, cost per lead, cost per acquisition, return on spend. Clicks and impressions are in there if you want them. They aren't the headline.

It gets killed. Politely, but killed. Every week we look at what each campaign and each creative proved, and the budget moves from what didn't to what did. Before we pull the plug we find the leak. Sometimes the ads are fine and the landing page is losing the click. In that case we build a new page, because more clicks into a page that doesn't convert is just a bigger bill.

You do. The accounts sit under your business, and we work inside them on access you can switch off. If we part ways, everything in them stays with you. If you're coming from another agency and the accounts are in its name, that's finding number one in the audit. We'll tell you plainly, and what happens next is your call.