Marketing Project Management

Project Management Services

Marketing demands creative thinking,

but it’s also crucial to possess project management skills to facilitate efficient implementation of ideas.

If you have thoughtful campaigns in the pipeline, marketing project management allows you to maximize your chances of success by executing the project in the most effective way possible.

If you own a business or you’re just looking to enhance your marketing project management skills, we can guide you through the processes. Let’s begin with a step-by-step breakdown.

Initiating

The initiation stage involves identifying and outlining the objectives of an individual project. Ensure your goals are realistic and won’t spread your resources too thin.

Ensure your team is aware of the primary objectives, and create a shared document that everyone on your team has access to.

Once you’ve got your marketing goals defined, then it’s time to prioritize your projects, giving each one a score from 1-3.

High-priority projects, ranked 3, will have the greatest impact on your business and should be tackled first. Once you have a standardized ranking system in place, and you know which projects you need to implement first, you can set about identifying your key objectives for that individual campaign.

The next stage of initiating your project is to define the critical requirements of the task. Think about how the project is going to influence and impact your organization.

Identify the best ways to communicate and connect with your audience. Leverage platforms that are relevant to your target audience.

Planning

The planning stage is all about moving forward from having an idea of what you want to having a clear understanding of how you will turn your vision into a reality.

Think about the tools you have available, your budget and the talent and skills you have at your disposal.

Here are a few additional components to the planning stage:

Analyze your list of priority tasks and ensure you’re focusing on projects that will make a substantial difference to your sales.
Provide detailed information about the tools, skills, and money you need to implement each priority project.
Create a schedule based on projected timelines and the complexity of individual projects. If there is a large project, break it down into smaller milestones.
Break each priority project down into chunks and assign out individual tasks.
Gather your team about the project timeline, collect ideas and opinions and work out timings for each task. You can then assign jobs and figure out your workload.
Use a shared calendar or project management platform to manage your project and track your progress.

Executing

Effective project planning should make it much easier to roll out your project. Once you’ve got a strategic marketing project plan as described above in place, you’ll take the following steps to execute:

Review your deadlines continually and check that you’re on track to complete each task.
Integrate content creation and management as part of your routine into your calendar so it begins to come naturally.
Communicate with colleagues on a regular basis to provide and receive feedback about what stage everyone is at in the project.

Monitoring and controlling

When you’re managing a marketing project, it’s critical to know what each stakeholder is up to at every stage.

If you have the resources, appoint someone you trust into this role for oversight, known as a scrum master and the product owner.

Plan for periodic meetings and follow-ups to see how everyone is progressing, and make sure everyone is on track to hit their assigned deadlines. Listen to your team about the problems that have arisen, and work proactively to remedy them.

The scrum master is responsible for implementing solutions to eliminate further issues. The product owner is responsible for keeping the project ticking along, and making sure that nothing is distracting the team from the end goal.

Closing

When you started work on your marketing project, you defined a set of key goals. At the completion of the campaign, it’s time to evaluate the results.

How did it go? Did you achieve your objectives? What can you learn?

Use analytical tools and data, review feedback and evaluate the success of individual pieces of content as well as team members. This will give you an accurate idea of how effectively the project was managed, and how successful it was in accomplishing its goals.

Success or fail, consider each project a learning experience. You may pick up on elements that went really well, but some of the best lessons learned come from failure. You’ll learn what to do better next time, as well as what not to do moving forward.