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Trends, Tips, and Inspiration Explored
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The Murderer Behind Nike’s Most Successful Ad Campaign
TL;DRNike’s iconic “Just Do It” slogan was surprisingly inspired by the final words of convicted murderer Gary Gilmore, “Let’s do it,” before his execution. In 1988, Dan Wieden from the ad agency Wieden+Kennedy adapted the phrase to create Nike’s powerful and motivational tagline, which helped skyrocket the brand’s success. The campaign connected emotionally with a wide audience, reinforced by top athlete endorsements, and remains a cultural…
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What is a Digital Marketing Funnel and How Can You Create Your Own?
It's not a secret that businesses need to focus on digital marketing to succeed. But, knowing just where to start in the marketing process can feel like a daunting task, especially if you're new to the world of marketing. To succeed in digital marketing, one of the first things you should do is…
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12 Signs Your Sales and Marketing Strategy is Failing
Did you know that for 89% of marketers, the effectiveness of digital marketing is increasing? This means their strategy is working, but this isn’t the case for 11% of marketers. For the losing crowd, their strategy might have already reached its peak. For others, their strategy might be failing. If…
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What are the Benefits of Using Social Media Pros Instead of DIY?
The internet is a vast place, with over 1.7 billion websites online across the globe. With that, you need to make your website competitive in any way possible. That’s why there are SEO and social media strategies that can help ensure its visibility to the right audience. A good way to promote your…
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Improving Your Sales Team Performance: A Complete How to Guide
Watch Our Video A good sales team will increase sales, which means larger profits. Sales teams also create greater brand awareness, more referrals, and more repeat customers. Bad sales teams, well... Take the time to analyze your sales team and use the guide below to improve their impact on your…
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How to Choose the Best Digital Marketing Firm
Watch Our Video Is digital marketing for your business becoming a challenge for you? Are you getting left out on the most recent digital marketing trends? If you are, you might look for a full-service marketing agency. Not all business owners have the time to take care of their website’s digital…
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The Best Brand Development Tips Your Business Needs
Watch Our Video Over 30 million small businesses are operating in the U.S. right now. Yours is among them, and an effective marketing plan is key to staying in that group. More than half of all new businesses fail in the first five years. So, let's explore the ways you can make sure your business…