Incredible Odds: Surviving a Plane Crash Vs. Clicking a Banner Ad
The landscape of advertising has transformed significantly in the digital era. Yet, as it turns out, not all strategies in digital advertising are as effective…
Brand Potential: The Guinness World Record Marketing Stunt
The Guinness World Records have captivated people's imagination for decades, showcasing the extraordinary feats and achievements of individuals and…
Pepsi’s Audacious Move: The “Pepsi Challenge” Campaign of 1975
The art of marketing has seen numerous iconic campaigns throughout history, each impacting brand perception and consumer behavior in unique ways. Launched in…
What is the Lipstick Effect?
The lipstick effect is a fascinating economic phenomenon that has captured the attention of economists, marketers, and consumers alike. But what exactly is the…
Influencer Marketing: A Modern Connection Between Brands and Consumers
In the ever-evolving marketing landscape, the advent of influencer marketing represents a significant shift in how brands connect with consumers. Influencer…
Unraveling the Mystery of the Hot Waitstaff Index
The hot waitstaff index is a rather unconventional yet fascinating indicator of the economic situation of any given city, county, or country. But what exactly…
The Future of Business Headshots: AI-Powered Solutions
Here, we dive into the importance of professional headshots for businesses and how Artificial Intelligence (AI) is transforming the way we capture and process…
The Impact and Influence of the “Got Milk?” Campaign
Throughout advertising history, few campaigns have ever achieved the iconic status and longevity of the California Milk Processor Board's "Got Milk?"…
What is a Digital Marketing Funnel and How Can You Create Your Own?
It's not a secret that businesses need to focus on digital marketing to succeed. But, knowing just where to start in the marketing process can feel like a…
Digital Marketing Metrics: 20 Terms and Numbers to Know
Watch Our Video Digital marketing is a challenge, no matter how much experience you have. With so many new concepts and metrics being used by marketers each…