airplane flying above clouds

Incredible Odds: Surviving a Plane Crash Vs. Clicking a Banner Ad

The landscape of advertising has transformed significantly in the digital era. Yet, as it turns out, not all strategies in digital advertising are as effective…

Read More

arm holding medals

Brand Potential: The Guinness World Record Marketing Stunt

The Guinness World Records have captivated people's imagination for decades, showcasing the extraordinary feats and achievements of individuals and…

Read More

can of pepsi outside

Pepsi’s Audacious Move: The “Pepsi Challenge” Campaign of 1975

The art of marketing has seen numerous iconic campaigns throughout history, each impacting brand perception and consumer behavior in unique ways. Launched in…

Read More

lipsticks laying all over

What is the Lipstick Effect?

The lipstick effect is a fascinating economic phenomenon that has captured the attention of economists, marketers, and consumers alike. But what exactly is the…

Read More

woman on video recording

Influencer Marketing: A Modern Connection Between Brands and Consumers

In the ever-evolving marketing landscape, the advent of influencer marketing represents a significant shift in how brands connect with consumers. Influencer…

Read More

hot waitstaff with bowties

Unraveling the Mystery of the Hot Waitstaff Index

The hot waitstaff index is a rather unconventional yet fascinating indicator of the economic situation of any given city, county, or country. But what exactly…

Read More

people smiling headshots

The Future of Business Headshots: AI-Powered Solutions

Here, we dive into the importance of professional headshots for businesses and how Artificial Intelligence (AI) is transforming the way we capture and process…

Read More

little girl with milk mustache

The Impact and Influence of the “Got Milk?” Campaign

Throughout advertising history, few campaigns have ever achieved the iconic status and longevity of the California Milk Processor Board's "Got Milk?"…

Read More

cartoon businessman sucking customers in to a funnel

What is a Digital Marketing Funnel and How Can You Create Your Own?

It's not a secret that businesses need to focus on digital marketing to succeed. But, knowing just where to start in the marketing process can feel like a…

Read More

tablet showing digital marketing metrics

Digital Marketing Metrics: 20 Terms and Numbers to Know

Watch Our Video Digital marketing is a challenge, no matter how much experience you have. With so many new concepts and metrics being used by marketers each…

Read More