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Trends, Tips, and Inspiration Explored
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The Taco Bell Liberty Bell Prank: Viral Marketing Success
TL;DRThe Taco Bell Liberty Bell prank exemplifies the impact of viral marketing. By announcing the purchase of the Liberty Bell on April Fool’s Day 1996, Taco Bell generated immense buzz, showcasing the power of bold marketing stunts. This prank not only increased sales significantly but also set a precedent for future marketing strategies, emphasizing creativity and boldness. The lasting effect of such viral campaigns illustrates how innovative marketing tactics can elevate brand visibility…
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Marketing Consultants for Startups: How to Find Them
You could say that marketing consultants matter for any startup, no one has any real idea who you are at this early stage in the game. You could have the best product going, and it still wouldn’t help you if customers didn’t know your name. The trouble is that you have enough to get your head…
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A Manufacturer Website is a Sales Tool Not an Expense
When a consumer is seeking information on a product or service, the first place they head to is the internet. Most buyers will spend a lot of time researching before they make a purchase, most of which are done online via the manufacturer’s websites. This emphasizes the importance of a website for…
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Benefits of LinkedIn for Small Businesses
For a while, LinkedIn has not been the most welcoming place for small business owners. This platform has had a reputation for focusing on industry experts and front runners in the market, which has been off-putting to many small business owners. Today this is untrue, as LinkedIn has the power to…
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7 Signs it’s Time to Switch Up Your Sales and Marketing Strategy
Watch Our Video 50% of small businesses fail after 5 years. Running a business is tough! To survive and stand out from the crowd, you need to use every tool at your disposal. This includes making sure that your sales and marketing strategy is up to date. But how can you tell when your marketing…
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Business Savvy Tips for Choosing the Right Type of Consulting Firms
Watch Our Video Regardless of the type of consulting firms, this industry is on the upswing. There are many reasons business owners seek the help of a consultant and will continue to do so. Here are a few: The consultant has specialized training, expertise and applied experience. Their internal…
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7 Hospitality Digital Marketing Trends That Every Hotel Owner Should Know
Watch Our Video There are over 700,000 hotels and resorts worldwide. In the United States, 62.2% of all hotels and motels are occupied at any given time. Hotel marketing strategies are a vital part of ensuring the percentage of occupied rooms stays high. That's why hospitality digital marketing…