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Trends, Tips, and Inspiration Explored
Dive into captivating articles, expert advice, and thought-provoking content. Stay current with trends, get actionable tips, and find inspiration. Join our passionate community at Unleashing Insights.
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The Evolution of Product Placement: A Marketing Phenomenon
TL;DRProduct placement has evolved from its 19th-century origins with Coca-Cola to a key marketing strategy in today’s media, subtly embedding products in entertainment to influence consumer behavior and boost brand recognition. From “E.T.” increasing Reese’s Pieces sales to Apple’s ubiquitous presence in media, product placement merges advertising with storytelling, continually adapting to new media landscapes. Product placement, the marketing technique of strategically…
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This Startup Marketing Strategy Will Boost Your Sales
Have you ever been shopping for a product or service and found a brand comparing themselves directly to one of their competitors? Perhaps you were actually looking for one of their competitors, but then they explained all the reasons they were the better choice. This can be a very effective…
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What to Look for in a Marketing Consultant Fee
In all marketing strategies or services, business owners and decision makers want to know how cost-effective it will be. You want to ensure that you get a positive rate of return on your investment. You don’t want to spend more on your marketing than you’re going to make from the clients and…
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Top 8 Web Design Trends For 2019
The world of web design is in constant flux. As both technology and tastes change, so does web design. Keeping up with changes can be a challenge, especially given the sheer range of technologies now available to companies. Not only do firms have access to powerful website builders, but also a host…
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What is B2B Marketing and Where is it Going?
What is B2B marketing? For certain companies and business owners, this will be a crucial element of their business model. It’s important to explore what it is, whether it applies to you, the state of B2B marketing today and what it may look like. We’ll also explore some trends and concepts that may…
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Why You Should Consider Running Marketing Experiments
The world of business changes continually, and this means that business owners and marketers have to respond to new and emerging trends. Marketing can be hugely successful, but implementing a strategy is not a given. Just because you invest in digital marketing doesn’t mean that your brand is…
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Why Google Reviews are Important & Our Tips to Get Them
Do you notice the reviews that customers are leaving for your business on Google? If not, it’s time to look. If they aren’t positive, your business might need a major overhaul to make improvements and changes. By improving the customer experience, you increase the likelihood of getting more…