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Trends, Tips, and Inspiration Explored
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Ancient Egypt & the Origins of Advertising
TL;DRAdvertising has roots stretching back to ancient Egypt, where merchants used papyrus to broadcast sales messages, setting the stage for the art of persuasion we know today. These early ads employed visuals and persuasive language to capture attention—techniques that have evolved but remain central to modern advertising strategies. Reflecting on ancient methods offers valuable insights into the essence of effective advertising: captivating and influencing an audience, a principle that holds…
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Learn From These Marketing Automation Fails
In business, we tend to reach towards anything with the word automation in it like it’s the holy grail. We’re privileged in that we now have endless methods of making work easier, and automation is one. By incorporating processes like these, you can save on employment and workload. You can also…
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Fundamentals of a Great Startup Marketing Plan
Every startup needs a great marketing plan to help it get off the ground. When you launch a new business, you need to find effective ways of promoting it, while also keeping your budget low. If you're starting with an unknown brand, getting your message out there can be tough. Instead of just…
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Manufacturer Marketing Strategies to Consider
There’s a common belief amongst manufacturers that they have no need for an online presence. Their customers are all businesses that need someone local, why would they go online when you’re right there? Some who believe this may be right, depending on their location and niche. But they’re only…
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Benefits of Live Video Streaming to Boost Your Business
There are now so many businesses using live video streaming to increase their audience and improve income streams these days. Are you one of them? If not, it is time to think about starting to utilize video in your marketing methods. In fact, video isn’t just restricted to marketing anymore. As…
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Top 10 Content Marketing Tips for 2019
Keeping your brand relevant as trends change can be very difficult, but with new content marketing strategies, you will have everything you need to grow and develop. It’s no joke that content marketing is a powerful resource for attracting new customers and widening your audience demographic. Even…
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When should you fire your marketing agency?
Many of us swear by the motto, ‘you get what you pay for.’ The trouble is that sometimes, you don’t get what you pay for, and you end up disappointed. If you’re a business owner, you want to be sure that any money you spend on marketing is returned. A marketing strategy should boost sales, increase…