The Evolution of Branding: Cattle Marks to Modern Logos
TL;DRBranding has deep historical roots that trace back to cattle branding, where unique symbols identified livestock ownership. This concept evolved…
Celebrity Endorsements and Marketing: From Lillie Langtry to the Present Day
TL;DRCelebrity endorsements have been a powerful marketing tool since the late 19th century, beginning with Lillie Langtry and Pears Soap, evolving…
Pepsi’s Audacious Move: The "Pepsi Challenge" Campaign of 1975
TL;DRThe “Pepsi Challenge” of 1975 marked a turning point in marketing history, reshaping the soft drink industry by challenging Coca-Cola through…
Incredible Odds: Surviving a Plane Crash Vs. Clicking a Banner Ad
TL;DRBanner ads have become remarkably ineffective, with click-through rates so low that you’re statistically more likely to survive a plane crash…
How Diaper Production Can Indicate Population and Economy
Diapers are a staple product in households with young children, but their production and sales trends can also serve as a unique lens to examine a…
5 Digital Marketing Strategies That Actually Work
Are you seeking tactics to make your business outshine the competition through digital marketing? With so many different tactics available, knowing…
7 Tips for Hiring the Right Digital Marketing Consultant
If you're ready to elevate your business, enlisting the help of a digital marketing consultant is an ideal way to maximize your online presence and…
Influencer Marketing: A Modern Connection Between Brands and Consumers
In the ever-evolving marketing landscape, the advent of influencer marketing represents a significant shift in how brands connect with consumers.…
The Future of Business Headshots: AI-Powered Solutions
Here, we dive into the importance of professional headshots for businesses and how Artificial Intelligence (AI) is transforming the way we capture…
NJAA June Video Newsletter
As we approach the midway point of 2021, we want to push some boundaries and move forward in this digital age. That means more video,…
Blog Archives
Browse the Glenmont Consulting blog archives — strategy deep-dives, tactical guides, and hard-won perspectives on marketing and growth.
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