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Trends, Tips, and Inspiration Explored
Dive into captivating articles, expert advice, and thought-provoking content. Stay current with trends, get actionable tips, and find inspiration. Join our passionate community at Unleashing Insights.
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Celebrity Endorsements and Marketing: From Lillie Langtry to the Present Day
TL;DRCelebrity endorsements have been a powerful marketing tool since the late 19th century, beginning with Lillie Langtry and Pears Soap, evolving through various media eras to today’s digital landscape. This strategy leverages the celebrity’s image, credibility, and fan base to shape brand perceptions and influence consumer decisions. As we move forward, the integration of traditional celebrity and social media influencer endorsements, along with a focus on authenticity, will continue to play…
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Influencer Marketing: A Modern Connection Between Brands and Consumers
In the ever-evolving marketing landscape, the advent of influencer marketing represents a significant shift in how brands connect with consumers. Influencer marketing, a strategy that utilizes the power of influential individuals with vast social media followings, has drastically transformed the…
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The Future of Business Headshots: AI-Powered Solutions
Here, we dive into the importance of professional headshots for businesses and how Artificial Intelligence (AI) is transforming the way we capture and process these photos. We will present a valuable solution to the challenges businesses face when coordinating headshots for their employees. Key…
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NJAA June Video Newsletter
As we approach the midway point of 2021, we want to push some boundaries and move forward in this digital age. That means more video, and the timing couldn’t be better as we build out a second studio in West Caldwell, in addition to our studio in Hamilton. We all must get out of our…
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How to Build an On-Site Video Studio: Equipment & Tutorial
Recently, we set up an onsite video production studio for a client, which we documented in a video, including which products to purchase and the rationale behind them. We also created a follow-up video with a complete studio tutorial and complete setup instructions. We decided to create this blog…
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Instagram Hashtags That Really Drive Traffic to Your Profile
It's hard to believe that a mere decade ago, the word "hashtag" was essentially nonexistent, and the symbol had a vastly different meaning. Now, businesses are faced with hundreds of hashtags every day, and the ones they use may impact their marketing success. If your business is ready to take a…
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$0 Marketing Budget? Here Are 4 Creative Ways to Land Clients
Small businesses and startup companies often face a common problem in the business world: a lack of marketing budget. This experience puts a strain on businesses that need to find more customers to grow so they can use the money for marketing. However, without marketing money, they can't attract…