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Trends, Tips, and Inspiration Explored
Dive into captivating articles, expert advice, and thought-provoking content. Stay current with trends, get actionable tips, and find inspiration. Join our passionate community at Unleashing Insights.
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Pepsi’s Audacious Move: The "Pepsi Challenge" Campaign of 1975
TL;DRThe “Pepsi Challenge” of 1975 marked a turning point in marketing history, reshaping the soft drink industry by challenging Coca-Cola through innovative blind taste tests. This campaign didn’t just boost Pepsi’s sales—it transformed advertising strategies and strengthened Pepsi’s brand image. This blog post delves into how the campaign was executed, its significant impact on the cola market, and its lasting influence on competitive advertising practices, highlighting the power of bold,…
1 Comment8 Minutes
When should you fire your marketing agency?
Many of us swear by the motto, ‘you get what you pay for.’ The trouble is that sometimes, you don’t get what you pay for, and you end up disappointed. If you’re a business owner, you want to be sure that any money you spend on marketing is returned. A marketing strategy should boost sales, increase…
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This Startup Marketing Strategy Will Boost Your Sales
Have you ever been shopping for a product or service and found a brand comparing themselves directly to one of their competitors? Perhaps you were actually looking for one of their competitors, but then they explained all the reasons they were the better choice. This can be a very effective…
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What is B2B Marketing and Where is it Going?
What is B2B marketing? For certain companies and business owners, this will be a crucial element of their business model. It’s important to explore what it is, whether it applies to you, the state of B2B marketing today and what it may look like. We’ll also explore some trends and concepts that may…
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Why You Should Consider Running Marketing Experiments
The world of business changes continually, and this means that business owners and marketers have to respond to new and emerging trends. Marketing can be hugely successful, but implementing a strategy is not a given. Just because you invest in digital marketing doesn’t mean that your brand is…
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Why Google Reviews are Important & Our Tips to Get Them
Do you notice the reviews that customers are leaving for your business on Google? If not, it’s time to look. If they aren’t positive, your business might need a major overhaul to make improvements and changes. By improving the customer experience, you increase the likelihood of getting more…
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10 Content Marketing Blogs You Should Check Out
Nowadays (mostly) everyone is on the internet. Obsessed with their mobile phones, laptops or tablets, users scroll through their social media apps trying to see what everyone else is up to. Members of all generations are posting and sharing videos on Facebook, tweeting on Twitter or deciding what…