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Trends, Tips, and Inspiration Explored
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Incredible Odds: Surviving a Plane Crash Vs. Clicking a Banner Ad
TL;DRBanner ads have become remarkably ineffective, with click-through rates so low that you’re statistically more likely to survive a plane crash than click on one. This blog examines the decline of banner ads due to “banner blindness,” irrelevance, and trust issues, suggesting alternatives like content marketing, social media ads, and influencer marketing for better engagement and effectiveness in the digital era. The landscape of advertising has transformed significantly in…
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Why Google Reviews are Important & Our Tips to Get Them
Do you notice the reviews that customers are leaving for your business on Google? If not, it’s time to look. If they aren’t positive, your business might need a major overhaul to make improvements and changes. By improving the customer experience, you increase the likelihood of getting more…
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Here is Why You Don’t Need Social Media in Your Marketing Plan
When you search for different digital marketing strategies, you will probably get similar answers on popular types of marketing. Search engine optimization, advertisement placements, content marketing and so on. Many view social media marketing as the “golden goose” of digital marketing. Don’t get…
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Top Omnichannel Marketing Strategies for 2019
Do you understand the modern customer in 2019? Can you see your business through their eyes and from their perspective? In a nutshell, this is what omnichannel marketing is all about and it will be crucial to ensure that your future marketing campaigns are successful. A key thing you have to…
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Benefits of LinkedIn for Small Businesses
For a while, LinkedIn has not been the most welcoming place for small business owners. This platform has had a reputation for focusing on industry experts and front runners in the market, which has been off-putting to many small business owners. Today this is untrue, as LinkedIn has the power to…
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7 Hospitality Digital Marketing Trends That Every Hotel Owner Should Know
Watch Our Video There are over 700,000 hotels and resorts worldwide. In the United States, 62.2% of all hotels and motels are occupied at any given time. Hotel marketing strategies are a vital part of ensuring the percentage of occupied rooms stays high. That's why hospitality digital marketing…
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13 Of The Best Social Media Marketing Tools For Smart Automation
Watch Our Video 67% of marketing leaders depend on marketing automation. The top marketers in the world leverage marketing automation, and it's good enough for your business too. While you might not think social media marketing tools can do what you can manually, if you set them up right - no one…