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Trends, Tips, and Inspiration Explored

Dive into captivating articles, expert advice, and thought-provoking content. Stay current with trends, get actionable tips, and find inspiration. Join our passionate community at Unleashing Insights.

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The Evolution of Branding: Cattle Marks to Modern Logos

TL;DRBranding has deep historical roots that trace back to cattle branding, where unique symbols identified livestock ownership. This concept evolved into the logos and trademarks that define brands today. Let’s explore how branding moved from ancient practices to critical marketing tools, examine the elements of effective logos, and discuss choosing the right logo for your business. The concept of branding is woven throughout human history. Its beginnings, surprisingly, trace…

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What You Need to Know Before Hiring a Marketing Consultant

Are you a business owner, CEO, or marketer looking to get the most out of your marketing strategy? If so, then consider hiring a professional marketing consultant. A great marketing consultant can help you unlock the hidden potential within your campaigns and create strategies to propel your…

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5 Tools for Your Marketing Success

As a business owner or marketer, you're likely well aware of the importance of having effective tools for marketing in your arsenal. But how do you decide which ones to use? Do you use tried and true methods like email marketing, or opt for something more modern such as social media? Or maybe try…

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NJAA June Video Newsletter

As we approach the midway point of 2021, we want to push some boundaries and move forward in this digital age. That means more video, and the timing couldn’t be better as we build out a second studio in West Caldwell, in addition to our studio in Hamilton. We all must get out of our…

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Digital Marketing Metrics: 20 Terms and Numbers to Know

Watch Our Video Digital marketing is a challenge, no matter how much experience you have. With so many new concepts and metrics being used by marketers each year, it’s important to stay on top of them and understand why the key metrics are important. To help you out with that, we’ve put together…

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Here is Why Email Marketing is Not Dead in 2019 and Beyond

Have you heard people say that email marketing is dead? There’s a good chance you hear this regularly if you work in marketing and sales, as many people like to say that this kind of marketing is over. Just a few years ago, using promotional newsletters and other forms of marketing emails was a…

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Learn From These Marketing Automation Fails

In business, we tend to reach towards anything with the word automation in it like it’s the holy grail. We’re privileged in that we now have endless methods of making work easier, and automation is one. By incorporating processes like these, you can save on employment and workload. You can also…