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Trends, Tips, and Inspiration Explored

Dive into captivating articles, expert advice, and thought-provoking content. Stay current with trends, get actionable tips, and find inspiration. Join our passionate community at Unleashing Insights.

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Pepsi’s Audacious Move: The "Pepsi Challenge" Campaign of 1975

TL;DRThe “Pepsi Challenge” of 1975 marked a turning point in marketing history, reshaping the soft drink industry by challenging Coca-Cola through innovative blind taste tests. This campaign didn’t just boost Pepsi’s sales—it transformed advertising strategies and strengthened Pepsi’s brand image. This blog post delves into how the campaign was executed, its significant impact on the cola market, and its lasting influence on competitive advertising practices, highlighting the power of bold,…

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5 Tips to Create the Best YouTube Content Fast & Effectively

Video content is growing at a fast pace, thanks to social media. Whether it's individuals going live at a concert or a business showcasing a product, video is taking over. Digital advertising strategies need to have some aspect of video marketing. Businesses are learning the benefits of…

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The Complete Guide to Using LinkedIn for Sales Successfully

There are many ways that the internet has changed the face of modern business. It's completely opened up many businesses to new markets in ways that might never have imagined, it's torn down borders of geography, and it's even allowed for businesses to exist without any kind of physical presence…

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What are the Benefits of Using Social Media Pros Instead of DIY?

The internet is a vast place, with over 1.7 billion websites online across the globe. With that, you need to make your website competitive in any way possible. That’s why there are SEO and social media strategies that can help ensure its visibility to the right audience. A good way to promote your…

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Digital Marketing Metrics: 20 Terms and Numbers to Know

Watch Our Video Digital marketing is a challenge, no matter how much experience you have. With so many new concepts and metrics being used by marketers each year, it’s important to stay on top of them and understand why the key metrics are important. To help you out with that, we’ve put together…

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7 Social Media Strategies to Become a Social Butterfly & Make Your Metrics Soar

Watch Our Video According to Forbes, 77 percent of marketers are using social media to market their business. However, only 48 percent see a return on investment by using social media. By implementing several proven social media strategies to your marketing, you can generate leads and start…

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Benefits of Live Video Streaming to Boost Your Business

There are now so many businesses using live video streaming to increase their audience and improve income streams these days. Are you one of them? If not, it is time to think about starting to utilize video in your marketing methods. In fact, video isn’t just restricted to marketing anymore. As…