5 Tips to Create the Best YouTube Content Fast & Effectively

January 7, 2020

Video content is growing at a fast pace, thanks to social media.

Whether it’s individuals going live at a concert or a business showcasing a product, video is taking over. Digital advertising strategies need to have some aspect of video marketing.

Businesses are learning the benefits of incorporating YouTube to gain added exposure.

The best YouTube content for your business is that which highlights your brand. Reach a wider audience with more flexibility and levels of creativity.

It’s estimated that each day, YouTube visitors watch over 1 billion hours of video content. This consumption is from users, worldwide.

Creating a channel isn’t only about gaining exposure, but it’s also a way to generate an additional stream of income.

Are you wondering how to create video content on YouTube that people will watch? Keep reading for five tips on creating engaging content fast and effectively.

Creating a YouTube Channel

Creating a YouTube channel is easier than you think. Technically, everyone who creates an account has a channel.

However, not everyone is interested in producing content. The vast majority of the 1.8 billion users every month that log into the site are searching for content to watch.

Signing up for a YouTube account is simple. Visit the website and click the sign-up button. You’ll need an email address and create a password.

Next, provide the request information about yourself. To become a YouTube Creator, you’ll be required to provide additional information.

Also, you must post multiple videos and garner views and subscribers.

What’s the Best YouTube Content for Your Business?

Once your YouTube channel is up and running, you must determine what YouTube content you want to provide.

YouTube differs from other social media platforms like Facebook and Twitter. This platform is solely about producing video content.

Before jumping in cold, set goals. Understand why you’re creating the channel and what you expect in return.

If you’re focused on building a brand, video marketing can either boost your brand or bury it.

Determining the best YouTube content will weigh heavily on your strengths in front of the camera.

What type of personality do you have? Are you fun, witty, strictly professional, or do you like to educate others?

For people who are camera shy, consider having a co-host.

Hosting a YouTube channel takes time and you should take it seriously. When creating content, remember to take these things into consideration.

1. Be Clear Why You’re Starting a Channel

It’s easy to get distracted on YouTube. There’s a lot of content coming at you at once, and it’s easy to lose focus and start doubting yourself.

Before creating your channel, make a list of things you hope to accomplish.

Are You Looking for New Customers?

Finding new customers through a YouTube channel will require strategic planning. People on YouTube aren’t looking to purchase a product.

Grabbing their attention or a sales pitch will be tricky, but not impossible.

You’ll first need to engage them in other ways and once you have a solid following, introduce your product or service.

YouTube has strict guidelines about promoting and selling products. Do research to make sure you don’t violate their policies.

Do You Want to Talk About Your Product or Service?

Building your YouTube content around products and services is a good idea, but cannot be your only topic.

Learn how to engage your audience on trending topics that allow you to introduce your offerings.

One way to do this is by doing a Google search or setting up alerts about your industry.

Present yourself as a subject matter expert. Once people trust and value your opinion, they’re more likely to seek information on what your business is about.

Incorporate your company website and other contact information into your videos.

Is the Goal Merely to Boost Your Brand?

YouTube is a perfect place to grow your brand. When people find you likable, they seek your content.

Some will see you as a friend and become invested in your success. When this happens, you have the perfect opportunity to invest in building brand advocacy.

Are You Hoping to Become an Industry Influencer?

Whether or not it’s a goal, successful YouTube channels create industry influencers. People begin to identify your content as a reliable source.

When this happens, they recommend you to other people seeking the topics you’re covering.

It can be about the beauty industry, entertainment, or home improvement. Your opinion matters and people want to hear it.

Once you understand the purpose behind your channel, you’ll be clearer on how to create content for YouTube that people will watch.

2. Develop a Theme

There are millions of people that hop onto YouTube and just start talking. Others pre-record their content and edit before posting on the site.

Here are three ways to present your content:

Video uploads: Content is produced in advance.
Premieres: Content is produced in advance, but uploaded to appear as if it’s live, allowing viewers to engage in a live chat.
Live stream: Content is being viewed in real-time. The creator can engage with viewers and take calls while on air.

Businesses and brands want to be intentional about their presentation.

Create an intro and an outro that promotes your logo, timeline, and contact info. Look into a color scheme and customized backdrops.

These things will capture your viewers’ attention and make them want to see more from you.

Regardless of which option you choose for how the video is presented, be consistent.

3. Provide Useful Content

The best YouTube content provides solutions to problems. People seeking videos from a business perspective are typically looking for an answer to a question they have.

Being able to provide useful content that helps people will help you build your following.

One important factor to note is creators have a small window of opportunity. Capturing the attention of your intended audience is only a few seconds.

Don’t start your video off with meaningless chatter.

Start strong by introducing your topic and ensuring the viewer you have the solution they’re seeking. It doesn’t have to be all business.

Just provide a nice balance of informative information and social dialogue.

When possible, incorporate graphics and stats. This will require a tech-savvy host or assistant. But it’ll make your videos more engaging.

4. Create a Schedule for Consistency

Learning how to create video content is only part of the journey. Understanding the best times and days to share the content is another thing to factor into your channel’s success.

Being consistent in upload times will give credibility to your YouTube channel.

If your audience knows new content is coming on Monday, Wednesday, and Friday, they’re more likely to subscribe and turn on notifications.

A schedule also holds you accountable for producing new content.

For business owners, creating multiple videos a week could be a stretch. But if you’re working on your brand, it’s a necessity.

The option to pre-record your content becomes an asset because it can be done well in advance and uploaded with a future release date.

Doing live videos is a good thing and viewers love it. To enhance your channel, plan to host a live session once a week or twice a month.

Just remember: consistency pays off.

5. Engage Your Audience

It goes without saying, but engagement is important. Your YouTube content needs to have elements with a call to action. It’s easier to accomplish on live streams and premieres.

Ask the audience questions, set up a call-in line so you can chat with individuals, or host a Q&A.

You can also engage your audience by offering prizes if they answer a question and bring new people to the channel.

Another way of engaging viewers is by having a positive attitude and making them feel like they’re a friend.

Note people who often leave comments; mention them in the next video. Acknowledge suggestions by incorporating them into future videos.

It may be time-consuming, but take about 10 minutes each day to read comments and respond to your audience. Like their comments and reward the best ones with a heart.

Once you have a solid following, encourage people to visit your website and sign up for your email list. Once they’re off YouTube, you can complete the sales pitch.