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Trends, Tips, and Inspiration Explored
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The De Beers Diamond Hoax: Marketing Campaigns and Legacies
TL;DRThe De Beers diamond hoax, driven by the “A Diamond is Forever” campaign, made diamonds the ultimate symbol of love and commitment. By controlling supply and creating demand, De Beers turned diamond engagement rings into a tradition. However, this success came with ethical concerns like market manipulation, conflict diamonds, and environmental impact, sparking criticism despite its lasting influence on consumer culture. Diamonds have long been associated with…
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How Can Your Blog Content Build Quality Backlinks
You've probably heard the term "backlinks" before when discussing SEO or building an audience for your website. You know it's essential, but you have no idea how to get started, especially if you've just launched, and no one knows who you are. We give you a breakdown of how your blog content can…
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How to Make an Impression on Your Customers
On average, over 65% of the income generated by a small business comes from their existing customers. While it is important to attract a wider audience, you mainly need to focus on keeping your existing customers happy. Accomplishing this goal will require lots of hard work and the right team.…
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Is Your Website ADA Accessible? Here’s What You Need To Know
When the ADA was passed in 1990, the internet was in its infancy. Today there are millions of web pages with trillions of dollars of revenue pouring through them each day. The amount of webpages continues to grow, but how do they accommodate a person with disabilities? What difficulties would a…
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Building ADA Compliant Websites For Your Customers
Does your business or organization have an ADA compliant website yet? If not, the time to take care of this problem is now... Not next week or when you get time—NOW. There are good reasons for this, as we'll discuss in this article. The Americans with Disabilities Act (ADA) became law in 1990 (with…
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$0 Marketing Budget? Here Are 4 Creative Ways to Land Clients
Small businesses and startup companies often face a common problem in the business world: a lack of marketing budget. This experience puts a strain on businesses that need to find more customers to grow so they can use the money for marketing. However, without marketing money, they can't attract…
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Learn How to Improve Website Speeds Without Breaking the Bank
Does your page take longer than three seconds to load? If so, your website visitors will likely abandon your website. Your website speed is more important today than ever. The modern web user has a short attention span and wants a website to load immediately. If not, then a potential customer may…