You’ve probably heard the term “backlinks” before when discussing SEO or building an audience for your website.

You know it’s essential, but you have no idea how to get started, especially if you’ve just launched, and no one knows who you are.

We give you a breakdown of how your blog content can help in building quality backlinks.

Content Material

To put it bluntly, you can have the best-optimized site on the planet, but if your content is rubbish, you won’t go far. Content is still king over anything else.

Your website should be selling concepts and ideas that visitors will keep coming back to read because they see you as an authority on the subject.

Create high-quality useful content, and try to stay away from fluff, unless of course, that is what your site is about. Jot down topics that you can write about and expand each one into micro ideas. Today With Jay advises that you make lists, lots of them.

Once you’ve done that sift through them for the viable options to publish. You also need to make sure that you stay on topic as much as possible or discuss issues related to your primary offering.

Segmentation of Content

If you’re lost as to what kind of content you should include, make a list of main topics and segment them into smaller ones. To give you a better idea of how this works, here’s an example of a cooking blog.

Cooking Blog Topic 1 – Knives

• Subtopic 1 – By function: Chopping; Carving; Cutting
• Subtopic 2 – Food-related knives: Meat; Fish; Vegetable
• Subtopic 3 – Material based: Steel; Ceramic; Cobalt

It gives you a basic idea of how easy it is to create useful content for your site. There is no shortage of ideas, but what is helpful is once you’ve got a list of all your topics to use a calendar to plan which one you will publish and when.

It’s handy so that you don’t end up duplicating information and it gives an excellent drip-feed release to keep your subscribers engaged.

Quality of Content

Google loves high-quality content and prioritizes in-depth content for search results. There are several reasons for this.

One is that the more content there is that contains a higher density of keywords, the better it will rank for a variety of reasons. Another is that longer articles are seen as authoritarian, containing answers to people’s questions.

Usually, the longer pieces are also more thorough, increasing the odds that they might be useful to the reader. If your research is original, it will tend to gather more backlinks. The reason for this is people tend to link to research material to back up their claims.

Ultimately, the quality of the content should be engaging and exciting enough for people to want to share it. Once you’ve created a decent amount of high-quality content, you can start seeking out backlinks.

How to Get Backlinks

To be clear, getting links is not going to be easy at first. The best way to get started is with a warm market, and that means family members, friends, and business partners.

Speak to them to find who has a website that could link to the content you created. Some might want you to return the favor, but at least it will give you a start.

Make sure that you send a link that is relevant to something they do in some way. The next step would be to do some public relations and reach out to other blogs and websites to help them find your content and choose to link to you.

Not an easy task, but here perseverance is vital, and as you start getting more backlinks, it will snowball and get more straightforward with time.

Final Thoughts

Getting high-quality backlinks is not an easy task. Some websites take years to get decent ones that give them the exposure they desire. To be successful, you need to ensure that you provide constant, high-quality content on your website.

Create a schedule of when your articles will be published and stay consistent. Take the plunge and approach other sites to link to you, and with perseverance, your website will stand out from the rest.