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Trends, Tips, and Inspiration Explored
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The Strategic Shift in Marketing
TL;DRTraditional ads are losing effectiveness in today’s saturated market, leading brands to focus on rebrands, refreshes, and repositionings instead. Companies like Kraft Heinz, Unilever, and PepsiCo are embracing these strategies to align with modern consumer values, build lasting brand equity, and foster deeper connections with their audience. As consumers seek authenticity and sustainability, strategic rebranding is becoming a key tool for long-term growth and brand loyalty.…
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Why YouTube Should Be Central to Your Marketing & Sales Strategy in 2024 & 2025
TL;DRAs digital marketing evolves into 2024 and 2025, YouTube is crucial for brands seeking visibility, engagement, and conversions. With over 2 billion users, YouTube’s unmatched reach, high engagement rates, and SEO benefits make it an essential platform. It offers diverse content opportunities,…
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Pepsi’s Audacious Move: The "Pepsi Challenge" Campaign of 1975
TL;DRThe “Pepsi Challenge” of 1975 marked a turning point in marketing history, reshaping the soft drink industry by challenging Coca-Cola through innovative blind taste tests. This campaign didn’t just boost Pepsi’s sales—it transformed advertising strategies and strengthened Pepsi’s brand image.…
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9 Tips to Look Your Best on a Webcam
TL;DRIn today’s digital workplace, appearing professional on camera is crucial for virtual meetings. This blog provides essential tips for enhancing your webcam setup to maintain professionalism remotely. Key advice includes selecting the right webcam and microphone, optimizing lighting, and…
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Poppi Under Fire for Incorrect Marketing Claims
TL;DRPoppi, a prebiotic soda brand, is under fire for misleading health claims about its gut health benefits. A lawsuit alleges that the 2 grams of prebiotic fiber per can are insufficient to deliver the promised results. Experts agree that the amount is too small to significantly impact gut…
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Incredible Odds: Surviving a Plane Crash Vs. Clicking a Banner Ad
TL;DRBanner ads have become remarkably ineffective, with click-through rates so low that you’re statistically more likely to survive a plane crash than click on one. This blog examines the decline of banner ads due to “banner blindness,” irrelevance, and trust issues, suggesting alternatives like…
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Graphic Designs in the 70s: Throwbacks to Inspire You
TL;DRThe 1970s brought a transformative wave to graphic design, marked by bold typography, vivid colors, and punk influences. Embracing photography and famous endorsements, the era’s design left a lasting impact. Today, its iconic styles and experimental postmodernism continue to inspire modern…