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Food & Beverage
Manufacturers

From line to shelf to reorder.

B2B marketing for food and beverage manufacturers: trade and retail positioning, buyer-ready web presence, and lead generation you can count.

Line to shelf to reorder 04 / 04 Reorder placed The lineB2B buyersB2C shoppersReorder

The problem

Buyers changed. Retail, foodservice, and private-label prospects research you long before the trade show. If your web presence reads like a 2015 brochure, you're losing deals you never saw.

The package

For specialty & mid-size makers

Fixed scope. Flat monthly rate. Month to month.

  1. B2B Web Presence

    A site that answers what buyers check: capabilities, certifications, capacity.

  2. Search Visibility

    Rank for the category and private-label searches buyers actually run.

  3. Lead Capture

    Spec sheets and sample requests that reach sales the same day.

  4. Reporting

    Inquiries and sources. One page, monthly.

How the work runs

Start
A teardown of how buyers find you, read against category competitors.
Cadence
Monthly sprints against a quarterly plan.
The metric
Qualified B2B inquiries. Not likes.

Selected work

All work
Retail media Walmart, Kroger and Instacart, tuned continuously

Toufayan Bakeries, see the work

We run retail media on Walmart, Kroger and Instacart, plus organic B2B search and content, for a family-owned bakery founded in 1926.

  • Retailer Ad Campaigns
  • Organic B2B Search
  • B2B Content and Video

Questions

Is this consumer marketing or B2B?

B2B. The buyers are retail, foodservice, and private-label prospects, and they research you long before anyone picks up the phone. We start with a teardown of how those buyers find you today, read against your category competitors. Then we build the positioning and the web presence around what they check. If what you need is a consumer brand campaign, that's a different engagement, and we say so on the first call.

What does a buyer-ready site need?

The things a buyer checks before they reach out: capabilities, certifications, and capacity, stated plainly on pages a search engine can find. Then a way to request a spec sheet or a sample without a phone call. We audit what your site answers today against that list, then write the missing pages and put the spec sheet and sample request forms where a buyer looks for them.

How do leads reach my sales team, and how do you report on them?

The same day. A spec sheet or sample request submitted on the site goes to your sales team that day, so they can follow up while the buyer is still deciding. We also log every inquiry and its source, and you get that on one page each month: which searches and which pages are producing qualified B2B inquiries, and which are producing nothing.

Do you handle trade shows?

Our work is what happens before the show. Retail, foodservice, and private-label buyers research you long before they walk the floor. They run the category and private-label searches, and they read your site before they stop at your table. We work on ranking you for those searches and on what a buyer finds when they land. A site that reads like an old brochure loses deals you never saw.

Win the buyer.

Book a 30-minute call with us. No deck, no pressure.