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Revolutionizing Retail: How Selfridge and Wanamaker Shaped Modern Shopping
TL;DRPioneers Harry Gordon Selfridge and John Wanamaker dramatically reshaped retail in the 19th century. Selfridge introduced “retailtainment” and emphasized customer service with “the customer is always right,” while Wanamaker brought transparency with price tags and convenience with the one-stop-shop model. Their innovations laid the foundations for the engaging, customer-focused retail experiences we see today. The retail landscape as we know it today was shaped by innovative…
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Marketing Consulting Services: Objective, Evidence-Based Solutions
Watch Our Video When you’re looking to devise a marketing strategy, there’s often the need to call for outside help. And no... you can't call Ghostbusters for this one. We can’t all be marketing experts, and you won't get the desired results if you don’t know what you’re doing. As a result, many…
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Block the Bots: Smart Ways to Protect Your Brand Against Online Traffic Fraud
Watch Our Video It’s an ordinary day... You get to work, sit down at your computer and check the report from your latest PPC ad campaign. You’ve been crushing it recently and expect the same solid returns. But what’s that?! A Google Ads bill for $20,000? Surely, a mistake. It makes no sense. You…
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131 Popular Project Management Tools
Project Management ToolsWe've gone through all of them (just don't ask us about them at cocktail parties). You’ve outgrown Word documents and whiteboards. You want to find a solution to manage your projects. Most of us will Google “project management tools” to find our solutions. …But is it…
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How much should my small business marketing budget be?
Watch Our Video Marketing budgets are one of the most debated topics in the business world. Everyone wants to know how much they should spend, particularly small business owners. It’s only natural, after all, you rely on a good marketing strategy to help promote your business and bring in…
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Boost Your Brand: 6 Creative Branding Strategies for Businesses
Watch The Video Does your company have what it takes to pull off a creative branding strategy? We know that you do! That's why we're here to give you a few insider tips on how to re-brand for innovation. Every company grows with time, and you need to keep up with those changes. That's when…
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How to Leverage Video on Social Media in 2019
Watch The Video Leveraging video content to increase engagement on social media isn’t new. But that doesn’t mean that there aren’t businesses out there failing to do it effectively. With so many brands competing for attention from consumers on social media who already have a short attention span,…