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Trends, Tips, and Inspiration Explored
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Pepsi’s Audacious Move: The "Pepsi Challenge" Campaign of 1975
TL;DRThe “Pepsi Challenge” of 1975 marked a turning point in marketing history, reshaping the soft drink industry by challenging Coca-Cola through innovative blind taste tests. This campaign didn’t just boost Pepsi’s sales—it transformed advertising strategies and strengthened Pepsi’s brand image. This blog post delves into how the campaign was executed, its significant impact on the cola market, and its lasting influence on competitive advertising practices, highlighting the power of bold,…
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Graphic Designs in the 70s: Throwbacks to Inspire You
TL;DRThe 1970s brought a transformative wave to graphic design, marked by bold typography, vivid colors, and punk influences. Embracing photography and famous endorsements, the era’s design left a lasting impact. Today, its iconic styles and experimental postmodernism continue to inspire modern…
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Influencer Marketing: A Modern Connection Between Brands and Consumers
In the ever-evolving marketing landscape, the advent of influencer marketing represents a significant shift in how brands connect with consumers. Influencer marketing, a strategy that utilizes the power of influential individuals with vast social media followings, has drastically transformed the…
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How to Create Video Content Fast Using Art, Business & Science
Every month, over 2 billion people log in to YouTube to watch videos. Daily, YouTube videos receive billions of views and over a billion hours of watch time. You know video marketing is a powerful tool, but finding the time to shoot and edit videos is challenging when you're also trying to run a…
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What are Good Graphic Design Rates for Your Business
Running a business is always about balancing cost. If you’re investing in services, you want to make sure you are getting a quality solution. At the same time though, it’s important to check that you’re not overpaying on graphic design rates. You need a good rate from a company you can trust to…
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Boost Your Brand: 6 Creative Branding Strategies for Businesses
Watch The Video Does your company have what it takes to pull off a creative branding strategy? We know that you do! That's why we're here to give you a few insider tips on how to re-brand for innovation. Every company grows with time, and you need to keep up with those changes. That's when…
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Simplest ways to reduce your creative and graphic design costs
Watch The Video Every successful brand has its own unique style. Your style impacts how consumers view your brand and how they interact with it. Most established businesses have a logo and standard colors they use, but to be consistent it’s important to have a thorough brand style guide. You…