The Rise of Clickbait Content in AI
Artificial intelligence (AI) is a hot topic these days, and it's no surprise that it's being used as clickbait on YouTube and social media. With titles like…
The Impact and Influence of the “Got Milk?” Campaign
Throughout advertising history, few campaigns have ever achieved the iconic status and longevity of the California Milk Processor Board's "Got Milk?"…
$0 Marketing Budget? Here Are 4 Creative Ways to Land Clients
Small businesses and startup companies often face a common problem in the business world: a lack of marketing budget. This experience puts a strain on…
The Hitchhiker’s Guide to Repurposing Content in 2020
Content marketing is an effective inbound marketing strategy. A company's content marketing has influenced purchases for 82 percent of consumers, according to…
How To Repurpose Content The Right Way
One struggle faced by many a business owner or fledgling marketing campaign manager is the breadth of channels they have to get their message out through.…
Why You Should Consider Running Marketing Experiments
The world of business changes continually, and this means that business owners and marketers have to respond to new and emerging trends. Marketing can be…
10 Content Marketing Blogs You Should Check Out
Nowadays (mostly) everyone is on the internet. Obsessed with their mobile phones, laptops or tablets, users scroll through their social media apps trying to…
Top Omnichannel Marketing Strategies for 2019
Do you understand the modern customer in 2019? Can you see your business through their eyes and from their perspective? In a nutshell, this is what omnichannel…