Transformational Market Research in the Mid-20th Century: The Cases of Procter & Gamble and Nielsen
July 13, 2023
The mid-20th century marked an epochal shift in business operations, particularly in the field of marketing. Key companies like Procter & Gamble (P&G)…
Incredible Odds: Surviving a Plane Crash Vs. Clicking a Banner Ad
June 16, 2023
The landscape of advertising has transformed significantly in the digital era. Yet, as it turns out, not all strategies in digital advertising are as effective…
Unveiling the Chromatic Spectrum: The New Car Color Index
April 16, 2023
Cars hold a prominent place in our lives; they are not merely objects of utility but also a reflection of our identity and individuality. One of the most…
The De Beers Diamond Hoax: Marketing Campaigns and Legacies
March 17, 2023
Diamonds have long been associated with love, luxury, and commitment, especially in the form of engagement rings. But have you ever wondered how diamonds…
Pepsi’s Audacious Move: The “Pepsi Challenge” Campaign of 1975
March 13, 2023
The art of marketing has seen numerous iconic campaigns throughout history, each impacting brand perception and consumer behavior in unique ways. Launched in…
Burger King’s Whopper Sacrifice: Viral Marketing and Brand Success
February 17, 2023
In the world of marketing, standing out from the competition is essential for success. One way to achieve this is through viral marketing stunts, which can…
What is the Lipstick Effect?
February 13, 2023
The lipstick effect is a fascinating economic phenomenon that has captured the attention of economists, marketers, and consumers alike. But what exactly is the…
Influencer Marketing: A Modern Connection Between Brands and Consumers
February 11, 2023
In the ever-evolving marketing landscape, the advent of influencer marketing represents a significant shift in how brands connect with consumers. Influencer…
The Future of Business Headshots: AI-Powered Solutions
January 19, 2023
Here, we dive into the importance of professional headshots for businesses and how Artificial Intelligence (AI) is transforming the way we capture and process…
The Impact and Influence of the “Got Milk?” Campaign
January 11, 2023
Throughout advertising history, few campaigns have ever achieved the iconic status and longevity of the California Milk Processor Board's "Got Milk?"…
How to Build an On-Site Video Studio: Equipment & Tutorial
September 18, 2020
Recently, we set up an onsite video production studio for a client, which we documented in a video, including which products to purchase and the rationale…
How to Make an Impression on Your Customers
June 24, 2020
On average, over 65% of the income generated by a small business comes from their existing customers. While it is important to attract a wider audience, you…