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Trends, Tips, and Inspiration Explored
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The Secret of Rolex’s Winning Marketing Strategy
TL;DRRolex has perfected a blend of traditional and digital marketing to remain a leader in luxury watches for over 100 years. Their strategies—like sponsorships, celebrity endorsements, and a strong social media presence—focus on reliability and craftsmanship. By studying their approach, you can find valuable insights to help strengthen your own brand. For over a century, Rolex has been renowned for its luxury watches. And its sophisticated marketing strategies have allowed the…
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NJAA June Video Newsletter
As we approach the midway point of 2021, we want to push some boundaries and move forward in this digital age. That means more video, and the timing couldn’t be better as we build out a second studio in West Caldwell, in addition to our studio in Hamilton. We all must get out of our…
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How to Build an On-Site Video Studio: Equipment & Tutorial
Recently, we set up an onsite video production studio for a client, which we documented in a video, including which products to purchase and the rationale behind them. We also created a follow-up video with a complete studio tutorial and complete setup instructions. We decided to create this blog…
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Instagram Hashtags That Really Drive Traffic to Your Profile
It's hard to believe that a mere decade ago, the word "hashtag" was essentially nonexistent, and the symbol had a vastly different meaning. Now, businesses are faced with hundreds of hashtags every day, and the ones they use may impact their marketing success. If your business is ready to take a…
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How Can Your Blog Content Build Quality Backlinks
You've probably heard the term "backlinks" before when discussing SEO or building an audience for your website. You know it's essential, but you have no idea how to get started, especially if you've just launched, and no one knows who you are. We give you a breakdown of how your blog content can…
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How to Make an Impression on Your Customers
On average, over 65% of the income generated by a small business comes from their existing customers. While it is important to attract a wider audience, you mainly need to focus on keeping your existing customers happy. Accomplishing this goal will require lots of hard work and the right team.…
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Is Your Website ADA Accessible? Here’s What You Need To Know
When the ADA was passed in 1990, the internet was in its infancy. Today there are millions of web pages with trillions of dollars of revenue pouring through them each day. The amount of webpages continues to grow, but how do they accommodate a person with disabilities? What difficulties would a…