Incredible Odds: Surviving a Plane Crash Vs. Clicking a Banner Ad
The landscape of advertising has transformed significantly in the digital era. Yet, as it turns out, not all strategies in digital advertising are as effective…
The De Beers Diamond Hoax: Marketing Campaigns and Legacies
Diamonds have long been associated with love, luxury, and commitment, especially in the form of engagement rings. But have you ever wondered how diamonds…
Pepsi’s Audacious Move: The “Pepsi Challenge” Campaign of 1975
The art of marketing has seen numerous iconic campaigns throughout history, each impacting brand perception and consumer behavior in unique ways. Launched in…
Burger King’s Whopper Sacrifice: Viral Marketing and Brand Success
In the world of marketing, standing out from the competition is essential for success. One way to achieve this is through viral marketing stunts, which can…
Influencer Marketing: A Modern Connection Between Brands and Consumers
In the ever-evolving marketing landscape, the advent of influencer marketing represents a significant shift in how brands connect with consumers. Influencer…
The Impact and Influence of the “Got Milk?” Campaign
Throughout advertising history, few campaigns have ever achieved the iconic status and longevity of the California Milk Processor Board's "Got Milk?"…
How to Build an On-Site Video Studio: Equipment & Tutorial
Recently, we set up an onsite video production studio for a client, which we documented in a video, including which products to purchase and the rationale…
How to Make an Impression on Your Customers
On average, over 65% of the income generated by a small business comes from their existing customers. While it is important to attract a wider audience, you…
The Best 10-Step Brand Development Strategy for Your Professional Services Firm
Watch Our Video Did you know that consistent brand presentation across various platforms increases revenue by approximately 23%? Unfortunately, many…
Move Your Brand: Importance of Mobile Marketing
Watch Our Video Imagine your customers having access to your product, services and brand information right in the palm of their hands anytime, anywhere. If…
Is your website forcing too much content on your users?
Meatballs! Meatballs! Figuratively speaking.Before you get too excited, these meatballs are metaphorical. Imagine for a moment, you and your plus one spot…
Don’t Let Your Business Fall Into the Wrong Hands
Don’t Let Your Business Fall Into the Wrong Hands You've Been Hurt BeforeDon't Let Your Business Fall Into the Wrong Hands Recently, we met with a…