Unveiling the Chromatic Spectrum: The New Car Color Index
Cars hold a prominent place in our lives; they are not merely objects of utility but also a reflection of our identity and individuality. One of the most…
5 Tools for Your Marketing Success
As a business owner or marketer, you're likely well aware of the importance of having effective tools for marketing in your arsenal. But how do you decide…
The De Beers Diamond Hoax: Marketing Campaigns and Legacies
Diamonds have long been associated with love, luxury, and commitment, especially in the form of engagement rings. But have you ever wondered how diamonds…
Pepsi’s Audacious Move: The “Pepsi Challenge” Campaign of 1975
The art of marketing has seen numerous iconic campaigns throughout history, each impacting brand perception and consumer behavior in unique ways. Launched in…
Burger King’s Whopper Sacrifice: Viral Marketing and Brand Success
In the world of marketing, standing out from the competition is essential for success. One way to achieve this is through viral marketing stunts, which can…
What is the Lipstick Effect?
The lipstick effect is a fascinating economic phenomenon that has captured the attention of economists, marketers, and consumers alike. But what exactly is the…
Influencer Marketing: A Modern Connection Between Brands and Consumers
In the ever-evolving marketing landscape, the advent of influencer marketing represents a significant shift in how brands connect with consumers. Influencer…
The Impact and Influence of the “Got Milk?” Campaign
Throughout advertising history, few campaigns have ever achieved the iconic status and longevity of the California Milk Processor Board's "Got Milk?"…
9 Tips to Look Your Best on a Webcam
Finding out that your next meeting is virtual might be a tempting way to kick back in bed, rest your laptop on your legs, and cozy up in some sweats. However,…
NJAA June Video Newsletter
As we approach the midway point of 2021, we want to push some boundaries and move forward in this digital age. That means more video, and the…
Instagram Hashtags That Really Drive Traffic to Your Profile
It's hard to believe that a mere decade ago, the word "hashtag" was essentially nonexistent, and the symbol had a vastly different meaning. Now, businesses are…
How to Make an Impression on Your Customers
On average, over 65% of the income generated by a small business comes from their existing customers. While it is important to attract a wider audience, you…