Transformational Market Research in the Mid-20th Century: The Cases of Procter & Gamble and Nielsen
The mid-20th century marked an epochal shift in business operations, particularly in the field of marketing. Key companies like Procter & Gamble (P&G)…
Incredible Odds: Surviving a Plane Crash Vs. Clicking a Banner Ad
The landscape of advertising has transformed significantly in the digital era. Yet, as it turns out, not all strategies in digital advertising are as effective…
Unveiling the Chromatic Spectrum: The New Car Color Index
Cars hold a prominent place in our lives; they are not merely objects of utility but also a reflection of our identity and individuality. One of the most…
The De Beers Diamond Hoax: Marketing Campaigns and Legacies
Diamonds have long been associated with love, luxury, and commitment, especially in the form of engagement rings. But have you ever wondered how diamonds…
Pepsi’s Audacious Move: The “Pepsi Challenge” Campaign of 1975
The art of marketing has seen numerous iconic campaigns throughout history, each impacting brand perception and consumer behavior in unique ways. Launched in…
Burger King’s Whopper Sacrifice: Viral Marketing and Brand Success
In the world of marketing, standing out from the competition is essential for success. One way to achieve this is through viral marketing stunts, which can…
What is the Lipstick Effect?
The lipstick effect is a fascinating economic phenomenon that has captured the attention of economists, marketers, and consumers alike. But what exactly is the…
Influencer Marketing: A Modern Connection Between Brands and Consumers
In the ever-evolving marketing landscape, the advent of influencer marketing represents a significant shift in how brands connect with consumers. Influencer…
The Impact and Influence of the “Got Milk?” Campaign
Throughout advertising history, few campaigns have ever achieved the iconic status and longevity of the California Milk Processor Board's "Got Milk?"…
How to Make an Impression on Your Customers
On average, over 65% of the income generated by a small business comes from their existing customers. While it is important to attract a wider audience, you…
This Sales Tactic Will Help You Land More New Clients
Are you interested in landing more new clients? If so, then you should definitely consider a sales tactic and gift idea that we created. We’ve seen fantastic…
The Best 10-Step Brand Development Strategy for Your Professional Services Firm
Watch Our Video Did you know that consistent brand presentation across various platforms increases revenue by approximately 23%? Unfortunately, many…