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Trends, Tips, and Inspiration Explored
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The Evolution of Product Placement: A Marketing Phenomenon
TL;DRProduct placement has evolved from its 19th-century origins with Coca-Cola to a key marketing strategy in today’s media, subtly embedding products in entertainment to influence consumer behavior and boost brand recognition. From “E.T.” increasing Reese’s Pieces sales to Apple’s ubiquitous presence in media, product placement merges advertising with storytelling, continually adapting to new media landscapes. Product placement, the marketing technique of strategically…
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B2B Marketing Examples to Learn From
Business-to-business marketing entails the sale of one company’s service or product to another company. This is also known as B2B marketing and there are many innovative ways in which these principles can be carried out. Consumer marketing is similar, but there are a few differences to note.…
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Web Design for Marketing: Here’s What to Consider
No one in their right mind can deny the importance of web design for marketing modern businesses. The chances are that you would struggle to even get off the ground if you didn’t have a decent web presence from day one. Many companies use an online presence to build hype before they launch. This…
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Is Marketing Right for My Business? Find Out Here
If you take a moment to search for articles about marketing for businesses, you’ll come across a huge number that praise the virtues of marketing and underline the importance of investing in innovative techniques to hit the dizzy heights. Investing in marketing can make a dramatic difference in…
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Here is Why Email Marketing is Not Dead in 2019 and Beyond
Have you heard people say that email marketing is dead? There’s a good chance you hear this regularly if you work in marketing and sales, as many people like to say that this kind of marketing is over. Just a few years ago, using promotional newsletters and other forms of marketing emails was a…
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Learn From These Marketing Automation Fails
In business, we tend to reach towards anything with the word automation in it like it’s the holy grail. We’re privileged in that we now have endless methods of making work easier, and automation is one. By incorporating processes like these, you can save on employment and workload. You can also…
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Fundamentals of a Great Startup Marketing Plan
Every startup needs a great marketing plan to help it get off the ground. When you launch a new business, you need to find effective ways of promoting it, while also keeping your budget low. If you're starting with an unknown brand, getting your message out there can be tough. Instead of just…